CLEAN BEAUTY UGC THAT MAKES PRODUCTS CLICK.
Through confident, on-camera content designed to perform across platforms, I show products in a way that builds familiarity, trust, and connection - and converts.
Performance-Minded Creative
Thoughtful, conversion-aware UGC designed to support real business goals - without feeling overly produced or ad-heavy.
What I Create
Product-Focused Storytelling
Clear, approachable content that helps products feel understood, desirable, and easy to say yes to.
Platform-Optimized Video
Content adapted for TikTok, Instagram, Pinterest, and paid placements - created to feel native, not forced.
Always-On Brand Content
Consistent creative that builds familiarity, trust, and connection over time.
Portfolio
AD-READY / SCROLL STOPPING
Content designed to engage and convert while integrating naturally into social feeds.
PUR
4-in-1 Skin Tint - what accidentally replaced my foundation
PUR
4-in-1 Skin Tint - POV: You want compliments on your skin, not your makeup
JENNY PATINKIN
Spray Away Instant Brush Cleaner - will turn a lazy girl into a clean makeup brush girl
PUR
4-in-1 Loose Setting Powder - why a good translucent powder changes everything
PRODUCT-FOCUSED / TIKTOK SHOP
Shoppable videos that clearly showcase products while remaining approachable, desirable, and trustworthy.
JANE IREDALE
“The sunscreen touchup kit I actually use”
PUR
Get a Lift Firming Facial Cream - check out that bounce
PUR
Blushing Act Matte Blush - if you think you don’t like powder blush, think again
PUR
4-in-1 Loose Setting Powder - the perfect finishing touch
FAMILIARITY / AUTHORITY
On-camera content that builds credibility, confidence, and long-term audience connection.
PUR
Big Look Mascara - like a lash lift in a tube
THRIVE CAUSEMETICS
Brilliant Eye Brightener - are you scared of eyeshadow?
PUR
Silky Tint + Blushing Act - I cracked the code for blush that actually lasts all day
PUR
Blushing Act Matte Blush - hey girls, this is how we’re doing our blush this winter
"Rebecca has been great to work with on both UGC and as a freelance writer. She is highly professional, asks the right questions, sticks to the briefs, is receptive to feedback and brings her unique voice and perspective to each project. It's my pleasure to wholeheartedly recommend her."
–Jenny Patinkin, Makeup Artist & Brand Founder
Client Love
"I highly recommend Rebecca for her exceptional work as a content creator and collaborator. She consistently delivered confident, engaging on-camera content that aligned seamlessly with PÜR’s brand voice while still feeling authentic and platform-native. Rebecca was incredibly reliable and consistent, producing high-volume, deadline-driven TikTok content without sacrificing quality or creativity. She also demonstrated a strong understanding of TikTok conversion-focused creative, thoughtfully creating content designed not just to engage, but to drive performance. Beyond her creative skill set, Rebecca was a true professional - clear in her communication, easy to collaborate with, and proactive throughout the process. She was a pleasure to work with and would be an asset to any brand or team looking to grow on social in an authentic way.”
– Kaitlyn Cook Wells, PUR Brand Director & Astral Health & Beauty Marketing Director